In an interview with Bloomberg, Pearson plc CEO Andy Bird discusses the advantages of shifting digital textbook gross sales to blockchain and Non-Fungible Token (NFT) applied sciences as a mechanism to seize parts of secondhand gross sales:

“Within the analogue world, a Pearson textbook was resold as much as seven instances, and we’d solely take part within the first sale,” he instructed reporters following the London-based firm’s interim outcomes on Monday, speaking about technological alternatives for the corporate.

“The transfer to digital helps diminish the secondary market, and know-how like blockchain and NFTs permits us to take part in each sale of that exact merchandise because it goes by its life,” by monitoring the fabric’s distinctive identifier on the ledger from “proprietor A to proprietor B to proprietor C,” stated Chook, a former Disney govt.

Andy Bird also mentioned that different applied sciences are additionally into account as properly:

“We’ve an entire group engaged on the implications of the metaverse and what that would imply for us,”

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