Miami is making NFTs.

The town of Miami’s Mayor Francis X. Suarez shared plans Thursday to launch 5,000 Ethereum NFTs later this yr. Miami is partnering with TIME journal writer Time USA, Mastercard, and Salesforce to make it occur.

The NFTs—distinctive blockchain tokens that signify possession—are being designed by 56 completely different Miami artists “representing the town’s 56 sq. mile space,” in response to a city press release.

Time USA will assist outline the town’s NFT technique in addition to execute the undertaking, whereas Mastercard will supply Miami NFT holders unique advantages like particular occasion entry at eating places and personal cultural excursions within the metropolis.

Salesforce will handle the NFTs’ minting and first gross sales course of with its new NFT Cloud platform, a yet-to-be-released Salesforce product that enables manufacturers to mint and promote NFTs.

TIME President Keith Grossman, who can be on Salesforces Web3 Advisory Board, instructed Decrypt that the Miami NFT undertaking is TIMEs first foray into serving to different entities deploy NFT initiatives—and hinted that extra could also be coming quickly.

He stated the Miami NFTs are all about giving holders the power to unlock distinctive experiences.

“The art work will mirror the large variety represented throughout the metropolis of Miami,” Grossman added.

Like El Salvadoran President Nayib Bukele—whose ardour for Bitcoin is unwavering—Mayor Suarez seems unfazed by the present crypto bear market, which has led some crypto corporations to put off employees and file for chapter.

“We are going to proceed to make use of these new applied sciences to assist our present companies whereas attracting new ones,” Suarez stated of crypto and NFTs in a press release. 

Suarez’s workplace has not but responded to Decrypt’s request for remark.

Miami’s Ethereum NFTs—deliberate for a December launch after Ethereum’s transfer to proof of stake—aren’t the town’s first foray into crypto and Web3. Suarez launched MiamiCoin (MIA), an altcoin that the town would maintain in a pockets and others might purchase, again in August of final yr. 

It generated about $8 million in income for the town in simply two months, however is now down a surprising 98.9% from its all-time excessive, in response to CoinMarketCap knowledge.

Since then, Miami has locked up or staked most of its MIA to earn a yield in Bitcoin, and shared plans to offer an unspecified quantity of stated yield again to Miami residents.

From altcoins to NFTs, it seems like Miami isn’t giving up on crypto anytime quickly.

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